Chocolate 2.0.1 back in stock!
Just a quick note: we received a major shipment of Keto Chow 2.0.1 Chocolate today – it passed the quality test and it’s in stock and ready to go!
July 31, 2017: Most shipments in one day, in our biggest month ever
Yesterday, July 31 2017, we shipped more packages than any other single day before, it was a record (15% higher than the previous record from a week ago). Granted, if you add together all the orders that came in during our Black Friday/Cyber Monday sale in 2016 there were more orders, but yesterday was the biggest shipping day we’ve had so far… and most of those were ordered before we put Chocolate Peanut Butter on sale! Oddly, it was also the final day of what turned out to be our biggest month ever, both in order total and order numbers. It was even bigger than the customary January spike we get when people decide it’s time to lose some weight for their new year’s resolutions. Frankly it’s amazing we were able to sustain growth mixing the old product the way we were. in the v1.x days Now that we’re getting sizeable shipments of product in, we’re getting closer to the point where we can scale WAY up and not have to worry about running out of product (which is ironic in that: right this moment we are out of stock on Chocolate 2.0). I’m expecting to soon get some actual movement on the samples front too, then we can REALLY go for it!
Now, before you ask how much/many that was, I’m going to be upfront that I’m being “deliberately evasive”. It’s the term I use when my kids want to know a surprise or something that I’m not going to tell them, after a few questions I’ll just say I’m being deliberately evasive and they (usually) let it drop =). Here’s a pretty graph that shows Keto Chow gross sales from launch in January 2015, up through yesterday in July 2017. I’ve very conveniently replaced the numbers with pictures of bananas at random intervals (though I could have left the bottom one alone, it’s 0):
With any luck, by the end of the year, I’ll be exceeding my e-commerce store order “quota” and have to upgrade that again =)
Chocolate Peanut Butter Keto Chow is back in stock!
Our “supplier” happened to be in the area today so they brought a single pallet of Chocolate Peanut Butter week packages today! It’s not even close to the full order (that’s coming tomorrow or Friday) but it’s enough for you all to get some – so go get it!
Quick note on Chocolate Peanut Butter availability
Our stock of Chocolate Peanut Butter Keto Chow 2.0 ran out over the weekend but we are getting more in later this week. We may get it as early as Wednesday though it’s now looking more likely to be either Thursday or Friday (July 27 or 28). We’re also getting quite low on Chocolate 2.0 and may run out of that just before we get more, which should be sometime next week.
Flavor of the Week July 24-July 30: 10% off sale on Strawberry 2.0
Late last week we received a shipment of Strawberry 2.0 – enough that I think we have enough to do our first sale on 2.0! We’re running a 10% off sale on the 21 meal “week” package (because we don’t have the samples… still) – normally the price is $64.00, with the 10% discount it’s $57.60 – you won’t see it as a separate “discount” in the cart, the price will be lower from the outset.
As far as the Strawberry 2.0 flavor goes, it’s a marked improvement over 1.x. Strawberry Blast 1.x wasn’t really one of my favorite flavors, the consensus was that the flavor wasn’t strong enough – and I agreed. It was an OK base for adding in other flavors but needed more strawberry flavor. With control over flavoring with 2.0 I was able to amp up the strawberry, now it’s similar to the taste of Strawberry Quik (and the additional coloring makes it even look right instead of a pale pink). But hey, you don’t have to take my word for it, check out the reviews of 2.0 Strawberry!
Banana and Mocha arrived, ALL flavors are in stock (in the week bags)
Just got back from picking up Banana, Mocha, and Chocolate Keto Chow 2.0.1 – we were almost out of Chocolate so I’m super excited to be able to say: we have all of the flavors of Keto Chow in stock right now (in the 21 meal “week” bag). Strangely, this is actually the first time we’ve had all of the flavors available at the same time (thanks, vanilla =) – hence the “party” picture. Now I just need to figure out how to get the samples going and things will be awesome!
Vanilla and Salted Caramel Keto Chow 2.0.1 now in stock
Good news: Salted Caramel is back in stock and we finally have Vanilla available! Both are version 2.0.1 – I’ll get to the minor version bump in a bit.
Following the fun we had with Vanilla before, when we got today’s batch of Vanilla Keto Chow we pulled a bag from each lot and tested them to make sure the viscosity and flavor were correct – they passed! We did the same thing with the Salted Caramel (it’s standard procedure now). Anyhow, today was Vanilla and Caramel; tomorrow we are supposed to be replenishing Banana and Mocha with Chocolate coming Friday or Monday if all goes well. All are a smaller batch to tide us over until they can deliver the full order of 2.0.1.
Speaking of 2.0.1: It’s a relatively minor change, the only difference is a change in the amount of iron – previous versions of Keto Chow provided 100% of the RDI (18mg a day) if you did 3 meals of Keto Chow. This is the recommended amount for pre-menopausal women; but for post menopausal women, or for men, that amount is borderline high. 40mg a day is the short-term upper tolerable limit, but I didn’t want to be causing a slow build-up of iron in men (especially in myself =) if Keto Chow was used exclusively for all meals over months. The downside to this change is that many women will need to supplement their iron using something like this, this, or this in order to prevent anemia if they use Keto Chow exclusively for all their meals. An occasional meal with red meat will also work (and let’s be honest, you could really go for a rib-eye right now – amiright?). The new packaging notes this change, also the packaging is actually accurate now – no more “label correction” sticker!
If you are curious, you can read the entire Keto Chow changelog/version notes – going back to the very beginning with version 0.7 =)
Quick note on flavor availability and stock levels
As I expected, Salted Caramel went out of stock yesterday =( I just got off the phone with the manufacturing place and they’re going to start packaging more Caramel tomorrow (we’ve been working on the next order for quite some time); followed immediately by Vanilla, Banana, Mocha, and Chocolate (which are still in stock but getting low). I’m hoping it goes smoothly and we’ll be restocked on all the flavors sometime in the next few days.
Flavor(s) of the Week(s) June 19-(undefined): 15% off sale on all Keto Chow 1.9*
The original reasoning for doing the “Flavor of the Week” sales was to move along flavors we had too many of. It’s done a good job of that =). Usually, the process for deciding what flavor to put on sale each week involves looking at the shelves and saying “Yep, we have too much Snickerdoodle, do that one!”. Right now we’re getting down to the last few flavors of version 1.9 so we’re just going to put the entire v1.9 product line on sale – until further notice, it’s all 15% off, the sale will end when we run out =). We have a handful of Strawberry “Day” packs, a few “Samples” in various flavors; and Chocolate Fudge, Snickerdoodle, and Strawberry in the “Week” package.
I was asked if we’re going to be having a sale on v2.0 anytime soon. We’re actually a bit worried we’re going to run out of the v2.0 stuff (I’m looking at you: Salted Caramel!) before the next batch of 2.0 is made. That’s why I’m not running any advertising, or coupons or any promotion until we (1) get the freaking samples going, grrrr…. (2) have a massive inventory such that we are able to handle a spike in orders without running out of existing customer’s favorite flavors.
Flavor of the Week June 5-June 11: 15% off sale on Strawberry Blast 1.9*
We’re doing a sale on all sizes of Strawberry Blast v1.9 – it’s actually the only flavor we still have in all 3 sizes (3-meal “day”, 21 meal “week”, and single meal “sample”). Instead of the normal $65 price for the 1 week bag, you can get it for $55.25 – and if you buy 4 at a time you’ll get an additional 5% off bringing it down to $52.49 per bag! (plus you’ll save a bunch on shipping 4 compared to 4 shipments of 1). Oh and while I don’t think we will sell out of the Strawberry Blast this week during the sale, because we won’t be restocking any of the 1.9 flavors I suppose I should include:
*while supplies last
