BulaFit

In case you hadn’t noticed, Keto Chow is not distributed via multi-level marketing. There aren’t any “memberships” or other tomfoolery and you don’t have to trick family and friends into hearing a sales promotion to get a discount. I can very happily say that I have never once bought into a MLM and there’s no way I’d ever allow this company to engage in something as disingenuous. I think John Oliver did a fairly good job of summing up everything that’s wrong with Multi-Level Marketing.

What spurred this rant? This morning I was kicking around /r/keto  and saw a promoted post for Soylent. Thought that was weird so I checked the “promoted posts” for the subreddit to see if I was getting that ad based on my reddit behavior or if Soylent were actually targeting /r/keto – it’s the former. But I did see an ad for “Wakaya BulaFIT KetoFUEL” – looked it over to see what it was (gotta check out the “competitors”). Much like the junk Pruvit KETO//OS product, this is another MLM backed quick-fix “Keto” for the masses. Finding the actual nutrition information was extraordinarily difficult – it’s nowhere on the main page or in the shopping cart where you can buy 30 servings for US$115! Ultimately I found it in their marketing flyer they give to the “Independent Ambassadors” who can buy it for $85 if they get “preferred” status.

So what do you get for that $115? 30 servings of a 250 calorie “protein” drink with some powdered MCT oil. The ingredients aren’t even remotely ketogenic. #1 ingredient? Dehydrated Sweet Cream, which I know from my own analysis is borderline keto at best. The label says 0g of carbs per 4g serving but it’s actually 0.48g. Anyhow… then you have some egg powder, some whey protein concentrate and then comes the MCT oil powder. I looked into adding MCT oil powder to Keto Chow but decided the economics didn’t make sense. It’s cheaper for everyone if you just buy Quest MCT oil powder off Amazon. Now here’s the funny thing: in the BulaFIT KetoFUEL they didn’t even bother to use soluble corn fiber to “powder” the oil, instead, they used maltodextrin. Maltodextrin is starch, it’s glucose molecules joined in chains to form a polymer and your body rapidly turns it straight into glucose, spiking your blood sugar and hindering ketosis. Oddly, they also used some acacia gum but show 0g of fiber on the panel.

250 calories for $3.83. Barely any electrolytes, 5g of carbs, only 12g of protein. Could you drink one as a “meal”? I guess – 250 calories isn’t going to keep you full for very long. Honestly, you’d do better to Intermittent Fast and then eat a proper meal. Could you replace all your meals with this product? Absolutely not (and 1800 calories of this stuff would cost you $27 and be 36g of carbs). It’s not designed as a true “replacement” for a meal, it’s more of a snack and if that’s what you’re looking for then go grab some string cheese ($11.09 for 60 at Costco). You’ll get 240 calories if you eat 3. You’ll end up with around 1g of net carbs, more protein, similar fat, AND it’ll only cost you $0.55! And it’s cheese… time to get me some more cheese.