In January 2019, we contracted an independent market research company to conduct a blind taste test of Keto Chow compared to 4 other “Meal Replacement” products designed for a ketogenic diet. It was a very cool experience! Here are the takeaways we discovered:

  • In a 3rd party blind taste test, participants were asked to try 5 of the leading Keto Shakes.

  • Keto Chow outperformed all of the competitors in appearance, flavor, texture, and overall impression.

  • More participants ranked Keto Chow #1 than any other tested brand.

  • In fact, participants were significantly more likely to recommend Keto Chow to friends or family than all other tested brands.

How we did the test

All but one of the shakes tested were Chocolate (the outlier only has a single flavor and it’s not chocolate), all were prepared exactly following the manufacturer recommendations on the label to ensure that the test was not biased towards Keto Chow. If Keto Chow wasn’t the best, we wanted to know it – an unfair test would be of no use.

2 of the competitor shakes are designed to give you complete nutrition, somewhat similar to Keto Chow, though one indicates you need 4 per day and the other recommends 5 for complete nutrition; compared to Keto Chow which only requires 3 shakes for complete nutrition. The other two shakes are NOT designed for complete nutrition and are only suitable for occasional meals a few times a week at most.

Of the 5 shakes tested, only Keto Chow has been used in a public experiment as the sole source of food of the creator of the product to prove it is, as claimed, nutritionally complete and viable as an actual MEAL replacement and not simply an occasional snack.

Going into the test, we were a little worried that Keto Chow wouldn’t dominate the test so we performed our own in-house taste test and filmed it.

Well, that was a great result =) Keto Chow was the clear winner!

Participant Demographics

Overall Impression

“What is your overall impression of this meal supplement beverage?”

Drink A Drink B Keto Chow Drink D Drink E
Count % Count % Count % Count % Count %
1 = Very Negative 6 12% 4 8% 0 0% 14 27% 1 2%
2 14 28% 9 17% 2 4% 16 31% 3 6%
3 9 18% 12 23% 4 8% 12 23% 4 8%
4 = Neutral 3 6% 7 14% 6 12% 3 6% 6 12%
5 11 22% 10 19% 5 10% 3 6% 13 25%
6 6 12% 9 17% 21 41% 3 6% 17 33%
7 = Very Positive 2 4% 1 2% 13 26% 1 2% 8 15%
Average Mean 3.49 3.79 5.53 2.58 5.12
Median 3.00 4.00 6.00 2.00 5.00

Keto Chow had higher impression scores compared to every drink.

Sweetness Comparison

Drink A Drink B Keto Chow Drink D Drink E
Count % Count % Count % Count % Count %
1 = Very Negative 6 12% 4 8% 0 0% 14 27% 1 2%
2 14 28% 9 17% 2 4% 16 31% 3 6%
3 9 18% 12 23% 4 8% 12 23% 4 8%
4 = Neutral 3 6% 7 14% 6 12% 3 6% 6 12%
5 11 22% 10 19% 5 10% 3 6% 13 25%
6 6 12% 9 17% 21 41% 3 6% 17 33%
7 = Very Positive 2 4% 1 2% 13 26% 1 2% 8 15%
Average Mean 3.49 3.79 5.53 2.58 5.12
Median 3.00 4.00 6.00 2.00 5.00

As a very subjective test, it’s difficult to hit the “just right” 4 of the sweetness comparison. With a score of 5.53, Keto Chow is a little on the sweeter side than many of the participants would prefer, though not by much.

Appearance Comparison

Appearance Drink A Drink B Keto Chow Drink D Drink E
Count % Count % Count % Count % Count %
1 = Not at all Appealing 2 4% 2 4% 0 0% 1 2% 0 0%
2 3 6% 9 17% 0 0% 7 14% 3 6%
3 7 14% 10 19% 0 0% 3 6% 2 4%
4 = Neutral 15 29% 12 23% 5 10% 10 19% 13 25%
5 7 14% 9 17% 8 15% 13 25% 7 14%
6 12 23% 7 14% 17 33% 11 21% 15 29%
7 = Very Appealing 6 12% 3 6% 22 42% 7 14% 12 23%
Average Mean 4.58 3.96 6.08 4.69 5.25
Median 4.00 4.00 6.00 5.00 6.00

Keto Chow had a statistically significantly higher appearance rating than every other drink.

Flavor Comparison

Flavor Drink A Drink B Keto Chow Drink D Drink E
Count % Count % Count % Count % Count %
1 = I Did NOT Like it at All 14 27% 4 8% 1 2% 18 35% 3 6%
2 8 15% 11 21% 1 2% 15 29% 4 8%
3 11 21% 11 21% 4 8% 9 17% 5 10%
4 = Neutral 2 4% 5 10% 4 8% 3 6% 4 8%
5 8 15% 8 15% 7 14% 5 10% 7 14%
6 6 12% 7 14% 19 37% 2 4% 17 33%
7 = I Liked it a Lot 3 6% 6 12% 15 29% 0 0% 11 22%
Average Mean 3.23 3.90 5.59 2.38 5.02
Median 3.00 3.50 6.00 2.00 6.00

Keto Chow had a higher rated flavor than every other drink.

Texture Comparison

Texture Drink A Drink B Keto Chow Drink D Drink E
Count % Count % Count % Count % Count %
1 = I Did NOT Like it at All 3 6% 3 6% 1 2% 20 39% 0 0%
2 1 2% 5 10% 2 4% 14 27% 3 6%
3 8 15% 5 10% 4 8% 9 17% 5 10%
4 = Neutral 11 21% 10 19% 1 2% 2 4% 4 8%
5 16 31% 8 15% 5 10% 4 8% 9 17%
6 7 14% 12 23% 15 29% 1 2% 19 37%
7 = I Liked it a Lot 6 12% 9 17% 24 46% 2 4% 12 23%
Average Mean 4.56 4.67 5.85 2.37 5.38
Median 5.00 5.00 6.00 2.00 6.00

According to taste testers, Keto Chow had a better texture than every other drink.

Flavor, Natural vs. Artificial

“Overall, would you say the drink has a natural or an artificial FLAVOR?”

  Drink A Drink B Keto Chow Drink D Drink E
Count % Count % Count % Count % Count %
Natural 19 37% 26 50% 32 62% 15 29% 26 50%
Artificial 31 60% 22 42% 19 37% 35 69% 26 50%
Other (Please specify) 2 4% 4 8% 1 2% 1 2% 0 0%

When asked if the drink has a natural or an artificial flavor, Keto Chow (62%) had a higher proportion answer “natural” compared to all other drinks.

“Other” Responses:

Drink A

  • Both qualities tasted
  • Cardboard

Drink B

  • It seems soy flavored.
  • No flavor – dull
  • The coconut and vanilla seem to not mix – individually they seem natural, but together something seems off.
  • What little flavor it had seemed artificial.

Keto Chow

  • In between, a little of both.

Drink D

  • Without knowing what is in it, it makes it hard to tell about natural, but it does not have artificial sweetener taste.

Drink E

  • (no “other” responses)

Sweetness, Natural vs. Artificial

“Overall, would you say the drink has a natural or an artificial SWEETNESS?”

  Drink A Drink B Keto Chow Drink D Drink E
Count % Count % Count % Count % Count %
Natural 19 37% 30 58% 37 71% 20 39% 27 52%
Artificial 32 62% 21 40% 15 29% 29 56% 25 48%
Other (Please specify) 1 2% 1 2% 0 0% 3 6% 0 0%
  • The Chocolate shake tested for Drink A uses a blend of Monk Fruit, Erythritol, and Stevia.
  • The shake for Drink B uses Monk Fruit, Stevia and a small amount of dried honey.
  • The Chocolate shake tested for Keto Chow uses 0.08g of pure sucralose.
  • The Chocolate shake tested for Drink D uses Monk Fruit.
  • The Chocolate shake tested for Drink E uses Erythritol and Stevia.

71% of taste testers said Keto Chow (which uses sucralose) had a “natural” sweetness compared to the other shakes which only use so-called “natural” sweeteners. This coincides with our own experience and is the reason Keto Chow uses sucralose for most flavors. There is a more in-depth discussion on this subject here.

“Other” Responses

Drink A

  • The sweetness is drowned by the cocoa flavor.

Drink B

  • No sweetness

Keto Chow

  • no “other” responses recorded

Drink D

  • It wasn’t sweet.
  • Not sweet at all
  • There is so little sweetness – I cannot tell.

Drink E

  • no “other” responses recorded

“NPS” – Likelihood to recommend to family or friends

“How likely would you be to recommend this drink to a friend or family member?”

  Drink A Drink B Keto Chow Drink D Drink E
Count % Count % Count % Count % Count %
0 = Not at all Likely 8 15% 7 14% 1 2% 14 27% 1 2%
1 5 10% 3 6% 0 0% 11 21% 1 2%
2 7 14% 5 10% 2 4% 8 15% 5 10%
3 7 14% 8 15% 1 2% 9 17% 3 6%
4 6 12% 6 12% 4 8% 4 8% 3 6%
5 7 14% 6 12% 4 8% 2 4% 6 12%
6 4 8% 6 12% 3 6% 0 0% 5 10%
7 0 0% 3 6% 7 14% 2 4% 7 14%
8 5 10% 2 4% 12 23% 1 2% 7 14%
9 2 4% 5 10% 9 17% 1 2% 11 21%
10 = Very Likely 1 2% 1 2% 9 17% 0 0% 3 6%
Average Mean 3.67 4.21 7.25 2.13 6.27
Median 3.00 4.00 8.00 2.00 7.00

Keto Chow had a statistically significantly higher average than any other company when it came to participants’ likelihood to recommend the drinks to a friend or family member.


NPS: The Net Promoter Score is an industry standard metric based off the following formula:

((Proportion Answering 9 or 10)-(Proportion Answering 0-6))*100

Those answering 9 or 10 are considered Supporters and those answering 0 through 6 are Detractors, so the Net Promoter Score serves as a way of determining the relative proportion of people who will be promoting a product. The table below contains all of the Net Promoter Scores for each drink that was part of the test. As can be seen, Keto Chow is the only product with a positive Net Promoter Score according to the above formula.

Drink Drink A Drink B Keto Chow Drink D Drink E
Net Promoter Score -78.85 -67.31 5.77 -90.39 -19.23

Stack Ranking

“Write the number of the drink you preferred the MOST next to Rank #1, then write the number of the drink you preferred SECOND MOST next to Rank #2, and so forth until you have ranked all 5 drinks. The number of the drink you preferred the LEAST should be written next to Rank #5.”

  Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 Avg. Rank Rank Score
Drink A 2 7 14 19 9 3.51 127
Drink B 3 11 11 13 13 3.43 131
Keto Chow 30 11 9 1 0 1.63 223
Drink D 0 2 7 14 28 4.33 85
Drink E 16 20 10 4 1 2.10 199

Keto Chow had a higher ranking across testers than every other drink.